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Expensive Sodas
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"I'll have a Coke...unless it's expensive."

Boosting the price of soft drinks may reduce consumption and help lower levels of obesity and diabetes in the United States, a new study suggests. Researchers found that soft drink sales decreased 26 percent when the price was increased by 35 percent. In contrast, an educational campaign about the health hazards of soda intake did not affect sales. However, when the price increase and educational campaign were combined, sales dropped by 44 percent. These findings are valued by policymakers and public health advocates who have proposed taxation of soft drinks as a way of reducing soda consumption and raising revenue for public health purposes.

American Journal of Public Health

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Reprinted with permission from Vibrant Life, September/October, 2010. Copyright © 2011 by GraceNotes. All rights reserved. Use of this material is subject to usage guidelines.

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